Primo sponsor italiano nella storia del Chivas di Guadalajara
Il Club messicano Deportivo Guadalajara, più comunemente conosciuto come “Chivas”, ha sottoscritto un contratto di sponsorizzazione della durata biennale con l’azienda italiana Sparco.
Il Chivas è uno dei Club più popolari del Continente americano con oltre 40 milioni di tifosi sparsi tra Messico e Stati Uniti ed è allenato da una vecchia conoscenza del calcio italiano, Matias Almeyda, ex giocatore di Lazio, Inter, Parma e della nazionale argentina.
La Partnership prevede anche la fornitura di poltrone personalizzate per le panchine dello stadio, per la sala stampa e per gli studi del canale tematico ufficiale “Chivas TV”, garantendo la diffusione e promozione del brand Sparco anche attraverso gli spazi pubblicitari offerti dal Chivas sia online che offline.
L’accordo si è reso possibile tramite l’attività svolta dallo Studio Catarraso, Consulente del Gruppo Omlilife (proprietario del Chivas) e di Sparco.
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