Sparco sbarca in Cina
Sparco Spa, leader nella produzione di accessori e componenti per l’industria del motorsport, ha siglato un importante accordo di sponsorizzazione con il Club di calcio cinese “Guangzhou R&F”, diventando così la prima Azienda italiana ad entrare nella Chinese Super League in qualitá di Sponsor.
La partnership, della durata di due anni, prevede anche la fornitura di poltrone personalizzate per le panchine dello stadio, per la sala stampa e per gli uffici del Club cinese, che garantirá la diffusione e promozione dell’immagine aziendale anche attraverso gli spazi pubblicitari offerti dal Guangzhou R&F tra cui l’importante visibilità offerta dai led a bordo campo.
Sparco avvierá, inoltre, la distribuzione dei propri prodotti in Cina sia per il merchandising ufficiale del Club che per il settore del motorsport, rispondendo cosí alle numerose richieste provenienti dal Paese asiatico.
L’accordo con il Guangzhou R&F si è reso possibile tramite l’attività svolta dallo Studio Catarraso, attivo in Cina nella consulenza aziendale e strategica in differenti settori, tra cui il calcio. Lo Studio nelle scorse settimane è stato incaricato, in via esclusiva, dal Club cinese nella ricerca, avvio e gestione di Partnership strategiche e commerciali in Europa.
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